Your BRAND is not your LOGO!

Milton Glaser said “A logo is the point of entry to the brand.” Although an integral part, the logo is one of many ingredients that make up your brand. Effective branding conveys your value proposition (the who, what, why and how of your business), your culture. Your Brand is your story!

Your BRAND = Their PERCEPTION

Your brand perception includes not only yours and your stakeholders, but  also your customers, vendors and competitors (direct and in-direct). How a business controls the look, feel, and tone of their brand messaging effects that perception. If your brand doesn’t effectively convey your business’s story, your branding strategy need revising. Shelton Cochran DESIGNS, Brand-Centric products can help your business develop an effective branding strategy. One that accurately aligns perceptions with reality.

 

Your STORY Your WAY

 Branding Strategist | Visual Storyteller – Shelton Cochran DESIGNS, Brand-Centric Products and Graphic Design Services,  are designed to help solo-entrpeneurs and small businesses tell their story, their way. Applying it’s unique, Design Equation, Shelton Cochran DESIGNS, partners with it’s client to develop branding strategies, that insure a consistent and uniform brand message, look, feel and tone across media platforms.
Shelton Cochran DESIGNs Branded hot-air ballon

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